Our first logo was designed more than three years ago – back when we were an idea in a basement. Originally designed by Rafael Smith without a company or identity in mind, it came to represent a unifying force in a disparate ecosystem.
Today it’s time to create our own meaning – one that embodies simplicity, direction and focus.
That’s why we’re thrilled to unveil our new logo. It’s designed to stand out on a small screen, work well in 2D and accommodate both full-colour and mono-colour environments.
But that’s not what excites us about our new identity. We’re excited because we’ve always believed in minimalism – the idea that there is beauty and elegance in simplicity. We work tirelessly to strip away the complex and frustrating in order to create a seamless experience for our customers, and we wanted our logo to express that.
When we think about our mission – to help small and medium businesses grow and prosper – we’re also reminded of the legacy systems and mindsets that benefit from the status quo. We continually embrace new challenges with an eye on the horizon. Our new logo represents that forward momentum and endurance, the key components of progress.
Last, our new logo emphasizes focus. Its crisp lines and solid colours represent the clarity of vision that inspires our every action.
Lovingly crafted in Nairobi and refined over three years, our service is now ready to fulfill a global need. As we take on new challenges in new markets, our new identity will remind us of who we are, where we came from and what we hope to achieve.
- Team Kopo Kopo (@KopoKopoInc)
All trademarks are properties of their respective owners.
Nairobi, Kenya 6 February 2014 ….. 3G Direct Pay Limited, a leading online payments service provider, today announced a strategic business partnership with Kopo Kopo, a merchant services platform for mobile network operators in emerging markets.
Eran Feinstein, Managing Director, 3G Direct Pay Limited signed the partnership agreement which he said would bring innovative payment options for the regional travel industry.
“Our partnership, the first of any in the world, will introduce mobile money to the online arena,” commented Feinstein. “Together, 3G Direct Pay Limited and Kopo Kopo will provide the travel providers with the option to accept online all modes of payment from credit cards, PayPal, and Mobile Money.
“By using the Kopo Kopo merchant services platform, 3G Direct Pay Limited will provide all leading mobile money options in the region as part of its online platform used by the travel providers. This includes Kenya’s M-PESA as well as Tanzania’s M-Pesa and Tigo Pesa, with additional services to soon follow.”
While the 3G Direct Pay’s platform provides a secure online payments solution to any provider and can be used as part of any e-commerce checkout, Kopo Kopo’s end-to-end platform allows operators and other payment providers to acquire and manage merchants who wish to accept mobile money payments.
“Mobile money has emerged as one of the fastest growing consumer products,” said Francis Mugane, Head of Sales & Distribution, Kopo Kopo. “The Kopo Kopo platform creates a vital link in the mobile money ecosystem by allowing consumers to pay at the merchants of their choice, unlocking billions in potential demand. We make it easy, inexpensive and convenient for a business to accept mobile money payments.”
Mr. Feinstein explained the system process step-by-step:
3G Direct Pay Limited leads the African online travel market since 2006, where hundreds of travel businesses and millions of end customers can shop, pay, sell and get paid. The online payments platform is connected to all leading credit card types and electronic wallets, including Visa, MasterCard, American Express and PayPal. 3G Direct Pay Limited fills the online gap between the providers and the consumers.
“3G Direct Pay Limited is renowned in the travel and tourism industry, where we offer our clients through our online platforms. Our partnership with Kopo Kopo will enable our East African clients to extend their payment options using mobile money anywhere in Kenya, Uganda, Tanzania and Zanzibar,” concluded Feinstein.
For more information, please contact Catherine Gathii (email@example.com) or Francis Mugane (firstname.lastname@example.org).
This is Part II of our series on mobile payments in emerging markets. Part I provided an infographic highlighting the rapidly evolving payments ecosystem in East Africa.
Every payment has at least two sides, often a consumer and a business (or merchant). Payment companies and platforms, like Kopo Kopo, make it easier for those two sides to connect. Economists who have studied payments and other “multi-sided markets,” have found that successful payment platforms take advantage of “network effects.” This means that success breeds success: The more a platform is able to connect the two sides of a payment, the more that payment system will grow, and the more successful that payment system will be.
The chicken-and-egg question for payment providers is: Where do you start?
Do you start building out the consumer side? Or the merchant side? Can you do both? There is no easy answer.
Most mobile money operators in emerging markets have started with the consumer side. The world’s most successful deployments have launched with consumer- friendly value propositions (“Send Money Home”), massive investments in cash-in/cash-out agent networks and mass- market product offerings (SMS or USSD). Once consumer demand is in place, operators have begun to focus on the merchant acceptance side.
Kopo Kopo’s experience in Kenya provides a perfect example. When we first launched in early 2012, Safaricom had already successfully reached nearly 8 out of 10 consumers with their M-PESA service. Yet, less than 1% of businesses had opened a business account. It was a natural next step to create more places for consumers to make payments and Lipa Na M-PESA was born.
Kenya’s consumer-led approach is now taking off. Tens of thousands of merchants have signed up for Lipa Na M-PESA, and more are signing up every day.
There may, however, be another way. Ultimately, each payment provider in its market will have to strike a balance weighing considerations such as:
Each of these core considerations will need be balanced with the provider’s definition of success to build out a go-to-market plan that gets past the chicken-and-the-egg and arrives at the holy grail: The network effect of a two-sided market.
Part III of this series will look at the rising consumer class in emerging markets.
- Dylan Higgins, CEO (@DylanHiggins)
PS: We just launched an all-new website for our global audience. We welcome your feedback on www.kopokopo.com.
“Our power lies in our small daily choices, one after another, to create eternal ripples of a life well lived.” -Mollie Marti
2013 was a whirlwind year for team Kopo Kopo. In the moment, each small choice felt almost inconsequential in the face of our larger goals. Looking back, though, we’re proud to have pushed the needle in East Africa — and we’re excited to push it on a global level in 2014. Here are a few of our favorite highlights from 2013:
Thank you for being a reader, a customer, a colleague and/or a friend of the industry. From everyone here at Kopo Kopo, we wish you a happy holiday and a prosperous new year!
- Team Kopo Kopo (@KopoKopoInc)
Full Time – Nairobi, Kenya
Kopo Kopo is transforming the way merchants and their customers interact in emerging markets. Kopo Kopo is partnering with mobile money systems like M-PESA in emerging markets to build a merchant services platform that includes mobile payment acceptance, CRM and other value-added services.
The Merchant Operations Lead based in Nairobi will be both a gatekeeper and an optimizer of the onboarding process from application processing to QA to merchant setup. As a gatekeeper, the Merchant Operations Lead will ensure that merchants on the Kopo Kopo platform meet our standards for quality and risk management. As an optimizer, he/she will be focused on developing a fine-tuned, efficient and customer service-oriented onboarding experience.
Desired Skills and Experience
If you meet the above requirements submit your application, quoting the job you are applying for, to the email address below by January 3, 2014. Please include a detailed Curriculum Vitae, copies of the relevant certificates, testimonials, current pay and daytime telephone contact and email address.
All applications should be in soft and sent to the email indicated below.
Email to: email@example.com
Kopo Kopo is an equal opportunity employer. We value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace.
- Team Kopo Kopo (@KopoKopoInc)
We're passionate about giving small and medium businesses the tools they need to grow and prosper. From payment acceptance to business intelligence, we strive to push the frontiers of everything we do.